Social-networking giant Facebook is planning to launch location-based status updates for users to compete with Foursquare, and big brands like McDonalds are queuing up to get involved. This is a direct competitive play on not only FourSquare but on Gowalla and Brightkite as well.
Facebook, which boasts 400m users worldwide, is planning to launch location functionality for its users to compete with Foursquare and it could potentially monetise by allowing brands to put product information related to their venue.
I've been hunting for clear examples around the world as to how companies are using location based technology for recruitment but there is very few good examples on offer. If anyone knows of any please let me know.
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