LinkedIn launches new CRM for passive candidates: Talent Pipeline

At LinkedIn's Talent Connect conference in Las Vegas today LinkedIn launched LinkedIn Talent Pipeline to allow you have a central database on LinkedIn to store passive candidates that are not even on LinkedIn. It's their version of a passive candidate CRM system. This is going to help them create a passive candidate hub for recruiters and will certainly propel the company to getting the magic 640 million professionals around the world they feel should be on LinkedIn.

Some of the problems they say this solves are:

Recruiters can import leads and resumes found from other sources into Recruiter.  These records can be searched, tagged with additional information, and shared across the team just like any profile sourced on LinkedIn. With new tools for adding a lead’s source and status, recruiters will be able to report on and improve the efficiency of their pipeline activities.

Stale leads are transformed into up-to-date records with deeper insights by being connected to LinkedIn. When new leads are imported, they are connected to their LinkedIn profile, which members keep updating even when they aren’t looking for a job. Recruiters are better positioned to evaluate and build relationships with leads, based on the insights provided by the LinkedIn profile, including shared connections, activity updates, recommendations and shared groups.

Because it is LinkedIn, it is an easy extension of the sourcing that recruiting teams already do on the professional network today.  More than 75 of the Fortune 100 and another 6,000 companies use LinkedIn Hiring Solutions as a resource for finding, contacting, evaluating and staying in touch with leads, since they know most of their leads have profiles on LinkedIn.

It is only available for their chartered strategic consultants and will be more available next year to the wider public.

The product will be free for those who have Recruiter accounts!

 You can learn more on the LinkedIn blog here


LinkedIn let's companies post status updates

This is a big move by LinkedIn to compete more with Facebook Pages but also to try become a credible alternative site for company's career pages, which the company would love to see a trending towards.
Up until last Thursday users could follow companies but now more than 2 million businesses with company pages can post status updates to followers.
Company status updates will also appear in a page follower’s LinkedIn homepage news feed. And any LinkedIn member can see, like and comment on status updates, or share an update with friends, from the company page.
Companies interested in the new feature can turn it on here.
Here are some FAQs you need to be aware of. 

Who will see my Company Status Updates?
Followers of your Company will see the Status Updates on their homepage (when they login to LinkedIn) or by going to your Company’s “Overview” tab. Each Follower’s network will also have an opportunity to see the posts- as long as the follower comments, likes, or shares.
Who can post a Company Status Update?
In order to post a Company Status Update, you must be an Administrator of your Company Page, and your Company Page must be set to “Designated Admins only”.

How can I add Administrators?
From the “Overview” tab, click on the dropdown “admin tools” and select “edit”. In “edit” mode, select “Designated users only” and type in the names of the people who should have Administrative rights. Click “Publish” to save.
How can a Company post a Status Update?
Anyone who has Administrator rights and whose Company Page is set to “Designated Admins only” will be able to post a Status Update on the “Overview” tab.
Who can comment/like a Company Status Update?
Any LinkedIn Member can comment on, like or share a Company Status Update.

Will Company Status Updates support URLs?
Yes, it will support text and URLs (website, image, YouTube video). URLs will be automatically shortened with the LinkedIn URL shortener.
Will Company Status Updates support Images?
Yes, it will support URL links that are images. The Administrator will be able to preview the image thumbnail and associate a Title and Description to it. Posts can be up to 500 characters (including spaces) and Title can be up to 250 characters (including spaces). URLs will be automatically shortened with the LinkedIn URL shortener.
Will Company Status Updates support Video?
Yes, it will support URL links that are YouTube Videos. The Company will be able to preview the status update and associate a Title and Description to it. Posts can be up to 500 characters (including spaces) and Title can be up to 250 characters (including spaces). The videos will be able to be played inline. URLs will be shortened automatically with the LinkedIn URL shortener.
How long can a Company Status Update be?
Posts can be up to 500 characters (including spaces).

Is there any tracking & reporting for Company Status Updates?
You will be able to see impressions and engagement on each Company Status Update. An impression = views of the status update. Engagement = total interactions (comments, likes, clicks, shares)/total impressions. This data appears approximately 24 hours after an update is published and will continue to update on a daily basis.
How long will Status Updates appear on the Overview tab?
At this time, the Overview tab is restricted to showing the most recent 20 posts. This will include status updates, any job opportunity, new hires etc…Once a status update becomes the 21st post, it will be removed from the feed.
How can I see a history of posts?
Presently, there is no ability to go back to old posts or the metrics related to those posts.
How can I control comments made?
Administrators have the ability to delete inappropriate comments. Simply go to the upper right corner of the comment and click on the “x”.
Is there a limit to how often a business can post?
No. However, business’ that post an excessive amount are subject to review by LinkedIn and could risk having their page deleted.