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This is a big move by LinkedIn to compete more with Facebook Pages but also to try become a credible alternative site for company's career pages, which the company would love to see a trending towards.
Up until last Thursday users could follow companies but now more than 2 million businesses with company pages can post status updates to followers.
Company status updates will also appear in a page follower’s LinkedIn homepage news feed. And any LinkedIn member can see, like and comment on status updates, or share an update with friends, from the company page.
Companies interested in the new feature can turn it on here.
Here are some FAQs you need to be aware of.
Who will see my Company Status Updates?
Followers of your Company will see the Status Updates on their homepage (when they login to LinkedIn) or by going to your Company’s “Overview” tab. Each Follower’s network will also have an opportunity to see the posts- as long as the follower comments, likes, or shares.
Who can post a Company Status Update?
In order to post a Company Status Update, you must be an Administrator of your Company Page, and your Company Page must be set to “Designated Admins only”.
How can I add Administrators?
From the “Overview” tab, click on the dropdown “admin tools” and select “edit”. In “edit” mode, select “Designated users only” and type in the names of the people who should have Administrative rights. Click “Publish” to save.
How can a Company post a Status Update?
Anyone who has Administrator rights and whose Company Page is set to “Designated Admins only” will be able to post a Status Update on the “Overview” tab.
Who can comment/like a Company Status Update?
Any LinkedIn Member can comment on, like or share a Company Status Update.
Will Company Status Updates support URLs?
Yes, it will support text and URLs (website, image, YouTube video). URLs will be automatically shortened with the LinkedIn URL shortener.
Will Company Status Updates support Images?
Yes, it will support URL links that are images. The Administrator will be able to preview the image thumbnail and associate a Title and Description to it. Posts can be up to 500 characters (including spaces) and Title can be up to 250 characters (including spaces). URLs will be automatically shortened with the LinkedIn URL shortener.
Will Company Status Updates support Video?
Yes, it will support URL links that are YouTube Videos. The Company will be able to preview the status update and associate a Title and Description to it. Posts can be up to 500 characters (including spaces) and Title can be up to 250 characters (including spaces). The videos will be able to be played inline. URLs will be shortened automatically with the LinkedIn URL shortener.
How long can a Company Status Update be?
Posts can be up to 500 characters (including spaces).
Is there any tracking & reporting for Company Status Updates?
You will be able to see impressions and engagement on each Company Status Update. An impression = views of the status update. Engagement = total interactions (comments, likes, clicks, shares)/total impressions. This data appears approximately 24 hours after an update is published and will continue to update on a daily basis.
How long will Status Updates appear on the Overview tab?
At this time, the Overview tab is restricted to showing the most recent 20 posts. This will include status updates, any job opportunity, new hires etc…Once a status update becomes the 21st post, it will be removed from the feed.
How can I see a history of posts?
Presently, there is no ability to go back to old posts or the metrics related to those posts.
How can I control comments made?
Administrators have the ability to delete inappropriate comments. Simply go to the upper right corner of the comment and click on the “x”.
Is there a limit to how often a business can post?
No. However, business’ that post an excessive amount are subject to review by LinkedIn and could risk having their page deleted.