Identified - Eric Schmidt invests in social recruitment

When Eric Schmidt, the ex-CEO of Google invests in recruitment software it's worth investigating. This week I caught a glimpse of a new company called Identified.com which I think has a real chance to do very well in the recruitment landscape. I spent a couple of hours this weekend reviewing it and I was very impressed. Check it out here.

What Identified does is offer a new professional networking play in a gender that is growing ever competitive.We are only beginning to explore the power of data analytics in recruitment and it is very very early days. In my time in LinkedIn I got the chance to work with some of the finest data scientists in the world who are working closely on a variety of algorithms, mashups and tools that will bring to reality the ability of recruiters to read a wide range of data sets to extrapolate new insights to information to make them more competitive. Identify brings us one step forward to a more complete job ubiquitous recommendation searchable skills index.  We live in a professionally networked world where the talent economy is unfolding in new and exciting ways. Professional skills graphs are a hot topic at the moment as are the current API wars taking place. What Identified tries to do is offer a professional job search engine in a clever new way. It does this by trying to offer a 0 to 100 scale for particpants using three key criteria:

  • professional career
  • education background and
  • social network.
The index ranks top candidates on various skills by using a combination of your Facebook data and data you have put in manual. Interestingly, another professional network in Ireland, SkillPages, is actually operating in the same space trying to offer a network purely focused on the skills component of a person's profiles. It currently is based in Blackrock and has approx 20 staff already and is growing quickly! We wish them well and hope they continue to expand quickly.  LinkedIn has also been focused on skills with their skills tags and skills pages which are growing quickly. The approach from each company is different though and that's where it get's very interesting, especially when you factor in the race to bring their products to new languages and cultures that haven't been tapped into yet and can offer quick hit loyalty for first mover advantage.  This is how Identified have done it!

What I don't like about this approach however, is if you don't have a strong education you score low. I'm not sure that is necessarily the right approach to take but I completely understand it is hard to index potential and passion for those entrepreneurs who either didn't go on to pursue further education or left mid way. Also, there are some other serious flaws when it comes to the focus just on your network, experience and education. Surely, there should be more factors involved when indexing an individual's score: creativity, leadership, intellectual curiosity, etc. It's crude but it's a fascinating entry into the market.

To join and use the site you need to allow Identified access to your social graph on Facebook. Once that is done you get quickly ranked against your friends and you get prompted to add more detail to improve your ranking. I started with a score of 45.

One excellent feature that the site explores is the wonderful world of analtyics which I will be writing about lot more in the future.If you want a glimpse into some of the data analytic offerings that LinkedIn could offer in the future, set up a profile in Identified and you'll get to see what type of analytics potentially can be shared about individuals and their networks. On your personal page, Identified lists the most common job titles, most common companies, most common universities. Powerful information.

Here is my search for recruiters. Unfortunately, no Irish Recruiters come up in the first page but I hope that changes soon.  Identify has been added as a topic of discussion on the certified social media course and advanced certified internet recruiter course where I will be teaching a lot of new techniques for recruiters to rank higher in their Identified ranking and how to search for new pools of talent using this new professional network.

To date, Identified has scored and indexed over 40 million professionals, 60,000 companies and over 8,000 universities. This is explosive growth and I look forward to seeing Identified spreading quickly across the US and then more into the international sphere. 40 million profiles is a lot! Google plus doesn't even have 30 million yet. While BeKnown, BranchOut and Google + have been getting a lot of attention of late it looks like the team behind Identified have been quietly putting their robots and crawlers to work.