Google Base and XML

5 years ago to the day I wrote an article for Monster talking about how XML would change the way we post job descriptions. At the time I worked for a Web Services Security company that encrypted XML messages. Most of the people I talked to didn't know what XML was and even today 5 years on I don't really believe much has changed in the recruitment fraternity. Google know a lot about XML and how it can change the way we bulk post our jobs. At present they accept bulk uploads in five formats, including tab-delimited and four XML formats: RSS 2.0, RSS 1.0, Atom 1.0, and Atom 0.3. They even provide sample files to illustrate how your bulk upload file should be formatted. To learn more visit their Google Base where the following page goes into a little more detail.

What is even more interesting about this is you can include specific advertising attributes in your bulk upload file and then you can create a Google AdWords ad to help increase traffic to your Google Base items. This allows you create a very targeted advertising program that allows you to run highly targeted cost-per-click (CPC) regardless of your budget. Clever.