9.9.08

Facebook and Careerbuilder join forces

Previously I posted about clever LinkedIn building an API to Facebook's platform and it looks like CareerBuilder are following suit and jumping on the Facebook train. Just in case any of you there out there haven't heard of facebook well shame on you and here is a few stats to peak your interest.

- 4th most trafficked website in the World!
- 80 million active registered users
-Projected to have 200 million users by end of 08
- 45 billion page views per month
-Over 250,000 new active users a day

Here is the link to CareerBuilder's Facebook page and here is another to a clever company page created by Caeerbuilder. Where you can expect Careerbuiler to make it's money will be leveraging the newsfeed functionality in people's profiles for targeting advertisment. Prices are out in the UK and range from a plantnium package for £9k for 1.5 million impressions and a client facebook page to a silver package which is £3k for 500,000 impressions and a client page. For that kind of money maybe worth a try!

What's cool about these options is there is also the ability to purchase some ad space per a number of media options so you can look at what demographic and location you want to target amongst others which allows you control the hit rate a bit better.

To learn more about the partnership and learn about some of Career Builder's aggressive expansion plans read Careerbuilder's CEO, Eric Preseley's interview on CNET.

And not to be out done Monster in the UK also have their own page. Albeit, I haven't heard of any close knit relationship like Careerbuilder's forming yet. Maybe only a matter of time.