Changes in the search engine world recruiters need to know

Did you know that Microsoft made an announcment last month that Bing will now power the English language queries for Baidu, China's number one search engine. This is a big step forward for Bing and if the team at Microsoft continue to integrate social search using Facebook's data and do a similar deal with RenRen China's biggest social network the search engine industry in China could start to get a lot more interesting.
Also, Yahoo converted the organic results for its European properties to Bing’s search directory. Now, Yahoo US, France, Germany, Ireland, Italy, Spain, UK, Argentina, Australia, Brazil, Canada, Chile, Colombia, New Zealand, Peru, and Venezuela are now all powered by Bing.

What this translates into is the commands that used to work for Yahoo's European index are now the same as the commands recognised by Bing. For those who want more detail go to  Microsoft and Yahoo!'s search alliance site: www.searchalliance.com/

If you want to learn more about search engines and how to use them properly for recruitment you should check out the Irish Recruiters in association with the CIPD's certified internet recruiter course. 

Here's some of the content on the course:

  • What are search engines and what is Boolean searching with clear examples included
  • How to flip search and x-ray servers and peel back URLs
  • The important anatomy of a URL
  • You’ll learn how to use field commands and wild card searches
  • What is our philosophy on passive candidates and why we think they increase quality of hire
  • How to tailor your search to international recruitment assignments so that you can carefully craft Boolean strings for the European and Asian markets
  • How to do time machine searching, code language searching and quick competitive analysis tag sourcing
Contact me or the CIPD if you want to learn more. The next course is Tuesday the 6th of September.

On the topic of search in my up and coming presentation at the Irish Recruiters annual conference on the 15th of September I'll be talking about how LinkedIn's Paid Recruiter product allows my recruitment team at LinkedIn search and will be showing how the amazing "Similar Profiles" feature has helped to speed up our time to hire.

If you want to know more about LinkedIn's Recruiter Product and a host of other LinkedIn corporate solutions go here.