Nokia open Ovi App Store

Nokia has launched its Ovi apps store globally to more than 50 million Nokia device owners across 50 different Nokia device types.  They have done a deal with AT&T to distribute the apps in the US.
Content providers and application developers can sign up to distribute their content through Ovi Store by visiting publish.ovi.com. “Ovi Store is open for business and we've stocked the shelves with both local and global content for a broad range of Nokia devices,” said Tero Ojanperä, executive vice-president, Nokia Services.

“Ovi Store makes shopping for content and applications easy and fun for feature phone and smartphone owners alike,” Ojanperä added.

As outlined in a previous blog, what this means for recruitment just like the browser wars where you had to build your web site Netscape and Explorer ready now when launching your mobile app you need to consider multiple platforms as well and you need to pay close attention to which is more suitable to reach your target market.